Program Description In this Sport and Event Marketing graduate certificate program in Toronto, students will develop the skills to provide innovative solutions in sports, entertainment and cause-related marketing. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. In the final semester, student teams organize and execute a charitable event.
This learning experience will enable you to: Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry Plan, execute and evaluate comprehensive events utilizing project management and team building skills Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer
